Tash Keuneman is a designer of software. Her career milestones include designing the earliest personas at Atlassian, leading design for Intuit’s rest of world arm, and heading up design at Shippit. She's passionate about customer empathy and experimentation. Tash has written about several product frameworks and advises companies doing good things. She creates zines and essays about creativity. Education-wise, she has a degree in journalism and another in fine arts.